Just as it has the EA name attached to it. Same could happen if it had been Epic or Activision. If CDPR, Valve or some other beloved company did exactly the same, comments would be completely different. Edit: Sony did exactly the exact same and Mut 21 coins the general reception on these comments are largely positive. Stay fresh, Reddit. I really don't think so. If their main customer base is African American is doesn't make sense to advertise to them right now. As they will not be spending at this time, as games is not on there minds right now. Not about honor imo. More or less they not going to the stores immediately to make purchases. Maybe this really is the cynical part of me. A nice gesture, but are not these the same people who dared Colin Kaepernick's name out of a song in a few of the past Madden games?

I will preface this by stating I do not think that it's a bad thing for them to bring awareness to the issue. It's important that it can't just be dismissed by looking away from it. That said, I really do hold a certain amount of distrust towards multi-billion buck multinational corporations paying lip service to important social issues. Of course, as a philosophical business they're under no duty to do so, and it rings hollow when they attempt to stand in solidarity with the common people. Currently there are businesses out there that do things and this is the time to emphasize those efforts; to demonstrate they're more than simply words.

I would generally agree in the case of paying lip service to social problems without also putting money and support to advocate for change or applying it to the company and their work in the very least. That said police brutality is not just something that a company like EA throwing money at the problem does much towards fixing. At best they put money towards the attorneys and groups that fight to see justice after the truth or lobby to have laws changed that in the current government won't. It's systemic difficulties within authorities of not reporting their particular and holding them accountable rather staying quiet and with the police unions which allow it all to happen or in a sense even encourage it from the consequences being a slap on the wrist followed by being hired in another precinct showing them there is no consequences. Before even getting to legislation and rulings such as qualified immunity which protect abusive cops and allow them to abuse their power freely. The vast majority of which EA and many capitalist businesses are not able to do so much about making it unfair to state they're in the best possible place to do more.

Those in the best possible position to do more would be the supposed great cops by no more staying quiet and enabling bad cops to eliminate their misuse of power or voting for superior leadership for their unions which won't enable the behavior. However, of course it's just words. Companies will only ever do these things once public opinion has turned one way. Since after decades of corporations doing things for the wrong reason, people are extremely cynical. Even if all corporations stopped doing things wrong, it'll take a longlong time for that picture of corporate America to lose its tarnish. Part of what we can do is elect politicians who at least promise they'll hold these corporations accountable. It probably wont happen by itself. This could be much easier if someone like that could run for office .

Because no matter the sentiment, this remains 100% a company and marketing maneuver. If they truly wanted to do something positive, they can do it without advertising their products while doing this. As it's not genuine. This is no different than the coronavirus commercials. They could have said nothing in any way. That is good. Solidarity or else they realize a nice chunk of the audience is obsessed with something more important than a damn videogame? Man. These comments really highlight the nihilistic character of reddit users. Yes, this is a provider. Yes, it's something to do with advertising. But Jesus, can't we be glad that firms are saying something? Do you not understand just how much of an impact this could create? If the company ignored the cheap Madden nfl 21 coins circumstance, it would give every checked out thoughts the idea that what is happening is normal and regular.